![]() Johnson won the November election easily."We’re not meant to run at high speeds, continuously, for long periods of time. We must either love each other or we must die.” Although the ad ran only once, in early September, and never mentioned Goldwater’s name, it played into the perception that the Republican candidate was too extreme for the presidency and fixed it in many voters’ minds. The image was followed by the voice of Johnson saying, “These are the stakes: to make a world in which all of God’s children can live or to go into the dark. When the count reached zero, a nuclear mushroom cloud appeared (a reference to Goldwater’s allowance that tactical nuclear weapons might be employed in fighting the Vietnam War). Her image was frozen as a monotone missile launch countdown began. The 1964 “ Daisy ad,” perhaps the single most-talked-about political spot in television history, featured a little girl counting while pulling petals off a daisy. He lectured extensively and taught courses at New York University, Columbia University, and Emerson College. Over more than five decades, Schwartz created a collection of audiovisual materials that documented thousands of folk songs and other cultural and linguistic artifacts from his base in New York City and around the world. He also produced and presented the radio program Around New York, about the sounds and people of the city, at New York City station WNYC (1945–76). Particularly interested in the uses of sound, Schwartz employed portable equipment to record urban sounds and, during the 1950s, produced a number of record albums. He later established his own agency, the Wexton Company. Navy during World War II and afterward worked in advertising agencies as an art director. He served as a civilian artist for the U.S. He graduated from Peekskill High School in 1941 and from the Pratt Institute in 1944. Schwartz grew up in New York City and, later, Crompond, New York, near Peekskill. Lyndon Johnson’s 1964 presidential campaign against conservative Republican Barry Goldwater. His most famous work was on the political advertisement known as the “Daisy ad,” which he helped create for incumbent Democratic Pres. Instead, he focused on creating more-effective campaigns through the inclusion of sensory impressions in order to provoke an emotional response in viewers. He believed that in political campaign advertisements there is no reason to try to impart information about a candidate, because voters have already formed their opinions. Tony Schwartz, (born August 19, 1923, New York City, New York, U.S.-died June 15, 2008, New York City), American media theorist and advertising pioneer credited with reinventing the genre of political advertising in the 1960s. SpaceNext50 Britannica presents SpaceNext50, From the race to the Moon to space stewardship, we explore a wide range of subjects that feed our curiosity about space!.Learn about the major environmental problems facing our planet and what can be done about them! Saving Earth Britannica Presents Earth’s To-Do List for the 21st Century.Britannica Beyond We’ve created a new place where questions are at the center of learning.100 Women Britannica celebrates the centennial of the Nineteenth Amendment, highlighting suffragists and history-making politicians.COVID-19 Portal While this global health crisis continues to evolve, it can be useful to look to past pandemics to better understand how to respond today.Student Portal Britannica is the ultimate student resource for key school subjects like history, government, literature, and more. ![]()
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